We’ve talked about promoting your consulting a little bit in the past. Business cards are an obvious start. Where do you get your cards from? There are several options to consider. You can get card paper at an office supply store like Staples or Office Depot and print them yourself. Usually these are not going to look very professional … but it is better than nothing.
A better option is to get them professionally designed and printed for you. As with anything, the more cards you buy the cheaper they get per card.
But that’s business cards. Everyone has business cards, right? So you’ve got to step up your game.
As I’m doing with this blog, you can start a website or blog to promote yourself. You will need quality website hosting. A blog or website is starting to pretty much be standard in the consulting industry. You want your potential clients to be able to find you, don’t you?
Other services you might look into — and something I am considering — is to have vinyl or magnetic car signs printed. I wouldn’t put these on my car during normal work hours as I don’t want to upset my employer. But out on the weekend I could pop the trunk and stick them on the side and rear of the car. Every little bit of publicity helps, right? I would need those to be professionally designed as well.
Tags:
7 Step Consulting,
Recruiting Mole