Get listed in a directory
As a consultant your brand name is most likely going to be your name. It’s simple, and easy. Setting up a company to call yourself something you think is more brand-able may work. The choice is really yours.
Either way you go about it, you might consider setting up a website. I’ll go into the details on how to setup a consulting website in the future. But let’s skip ahead and assume you’ve got a website set up and you’re trying to get more exposure. You might consider putting it in a web directory free of charge. There are a bunch of directories out there, some good, some bad, some are directories of directories. You want to find a directory with a high page rank and a lot of traffic.
As I mentioned, we’ll talk about using a website on the consulting side of things more in the future. But if you’re already there, try the web directory path to get some more exposure.